FREE WEBINAR FOR VETERINARY PRACTICE OWNERS:

How to Correctly Price

Services & Products

in Your Veterinary Practice

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Is Your Practice Charing The Right Fees?

If you’ve ever wondered whether your prices are too high, too low, or holding your practice back, you are absolutely not alone. In today’s economy — rising costs, inflation, client sensitivity, and shifting pet-owner behavior — getting your pricing right can feel overwhelming.

But here’s the truth:

There is a science—and a simple formula—to setting fees

that are fair, profitable, and fully supported by clients.

Worried your fees might be too high for clients
Or worried they might be too low to sustain your practice
Feeling pressure from rising supply and payroll costs
Dealing with clients who “shop around” or delay care
Unsure how to raise fees without upsetting the team
Wanting more consistency, profitability, and calm in your clinic

🐾 If You’re Experiencing Any of These…

This Webinar Is For You!

WHAT YOU'LL LEARN:

In The Goldilocks Guide to Great Fees, you’ll learn how to confidently set “just right” pricing — not too hot, not too cold — so your practice stays solvent, your team is supported, and your clients say “yes” without resistance.

The Proven Formula for Perfect Pricing:
Discover the exact math behind setting fees based on the Median Disposable Income of your community — a method used successfully by thousands of practices across the U.S. and Canada.

How to Eliminate “Fee Friction” at the Front Desk:
Learn how low front-end fees and correctly structured back-end fees increase compliance, reduce objections, and build long-term lifetime value with clients.

How to Raise Fees Confidently —
Without Losing Clients:
Understand how to make quarterly fee increases that keep you profitable, keep up with inflation, and allow you to finally pay yourself and your staff what they deserve.

DR. JOEL PARKER

Two years after graduating from veterinary school, Dr. Joel Parker established his first private practice, quickly discovering the challenges of ownership. By implementing proven management systems, he transformed his clinic into a Standing Ovation Practice™—a model of operational excellence and exceptional client care.

Building on this success, Dr. Parker founded Veterinary Endoscopy Solutions (“Fiberoptics for Unusual Places™”) and Canine Equipment (“Gear Fer Dogs™”), expanding his expertise in veterinary innovation and animal health. His work in endoscopy deepened his interest in companion animal nutrition, leading to advisory roles with Mars Corporation, Walthams, and Royal Canin.

In 2004, Dr. Parker launched Veterinary Practice Solutions (VPS), a leading firm in veterinary management consulting. Through initiatives like Whiteboard Wednesdays and online training programs, he has guided thousands of veterinarians toward greater time, financial, and leadership freedom.

In 2024, he founded Parker Business Systems (PBS), a hybrid consulting firm helping practice owners optimize profitability and prepare for successful ownership transitions.

A lifelong advocate for private practice ownership, Dr. Parker divides his time between Vancouver, BC, and Clearwater, Florida, where he enjoys music, cooking, and time with his family and dogs.

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